TEQUILA\ has helped Prudential launch their Retirement Planning Tool by creating a website: www.retireyourway.co.uk. This has been supported with a burst of online advertising running on portals, such as Yahoo, AOL and Tiscali, along with targeted sites such as 50 Connect. Phase one had a target of 574 visitors a day - already outstripped with an average of 746 visitors each day.