The final whistle has gone on the 2007/08 FA Cup sponsored by E.ON. It’s also full-time on our successful integrated campaign (developed with sister agency TBWA) to encourage footy fans to reduce their carbon footprint. This season’s fans made 163,560 energy-saving pledges and reduced The FA Cup’s carbon footyprint by 55%. Pushing into extra time, E.ON had a final burst of online advertising on the day of the final, created and produced by TEQUILA\ to thank fans for their support.