TEQUILA\ triumphed at the IDM's Business Performance Awards picking up Gold in the Innovation category for their Pathfinder work for The Army. Pathfinder is the UK's biggest youth research panel and provides The Army recruiting departments with valuable insights about their market's lifestyle, motivations and attitudes. It's a groundbreaking visual questionnaire, created in consultation with psychology professors, and featuring multiple-choice answers. And with over 400,000 respondents, Pathfinder has helped create plenty of golden marketing opportunities and not just a prestigious award.