New Business Director
Caroline's belief in the power of communication took hold at Rank Xerox IHQ. Her next role as Course Director at the Institute of Direct Marketing proved to be an ideal way to spread the word. Having learnt some rather useful lessons along the way, Caroline set up a consultancy advising clients on how to avoid her mistakes.
Since joining TEQUILA\ London in 2000, Caroline has worked across a variety of clients including Abbey, London Business School, Morgan Stanley and Prudential.
Her experience client and agency-side, nationally and internationally has proved to be an ideal training ground for both the demands of New Business and getting a table in Soho's more fashionable restaurants.